SEO In 2016: Changes in Search Engine Optimization to expect in 2016

The internet has caused a revolution in the way people do things or the way business is conducted. Each time a new concept is discovered, someone gets busy trying to improve on it or trying to invent something else.

SEO (Search Engine Optimization) has become crucial in determining the success or failure of a website. New SEO concepts are introduced to improve on ranking of websites and attract more traffic, and also as response to the devises that users adopt. With new gadgets come new needs.

The coming year 2016 will see improvements on existing SEO practices as well as emphasis on previously used or existing concepts.

Smart phones & Tablets:

It is predicted that 2016 will be more dedicated to mobile phone users. There are more searches done using mobile devices. SEO experts will be expected to optimized websites for mobile use. There are so many people who are using smart phones and tablets for online activities; it is imperative that SEOs prepare and have a ready plan to compete for these people’s business. The SEO who does not prepare for mobile users will surely get left behind. Websites will need to be more mobile-user friendly.

Social Media: It is expected that 2016 will see SEO experts make more use of social media, chiefly Facebook and Twitter. Search engine algorithms are said to be including social media in their calculations, they have recognized that social media is a huge marketing platform. These calculations are expected to rise in 2016. A strong social media involvement will result in higher ranking in 2016. It is important that any serious business has a presence in Social media, this is where companies are able to interact with their customers by reading their comments and feedback. Facebook ‘likes’ and ‘shares’ will be taken more seriously by SEO is 2016.

Quality Content:

SEO experts will be expected to have quality content in order to enable quicker and easier searches. There will be need to give more quality than quantity- people get overwhelmed by too much information and may be put off by sites that require one to do a lot of reading of certain items before being directed to what they are searching for. In 2016, SEO are expected to give top notch content.

Brand Advertisement:

SEO experts in 2016 should get people talking about the brands they represent, they should mention names of influential people on their social media pages and blogs and at the same time encourage them to do the same (return the favor).If the content is high quality, the shared information will be beneficial and the brand will be mentioned on many different platforms.

Link Building: Organic outreach will be used in 2016.

Penguin Penalties

Penguin update was put in place by Google as a machine-learning algorithm to reveal backlink profiles with spam devaluing them or even de-ranks them. The initial function of Penguin was to aid in ranking of websites by allowing those sites with high-quality links and de-ranking the low-quality links and spam reduction. The new Penguin penalty has the ability to differentiate between a natural and unnatural link, and an artificial and a genuine site.

This software is run at specific times of the year across large quantities of data sets to find any backlinks having in them spammy patterns. Occasionally, if the backlinks containing these spams are run, they get penalized until these links are removed. Most of the websites that do not adhere to these rules of getting themselves clean off spams have lost their ranks.

How to detect penguin penalties

Since Google does not notify you about any penguin penalty once your website has been hit by Penguin, you should carry out your own checkups on your website’s traffic. To do this you must follow the following steps:

Look for important keyword drops.

Find out if in your website’s traffic the sudden drop dates reflects those of Penguin penalty diagnosis and if they do, then you should check the keywords that you stopped ranking on Google. Any software that can rank-track or Google Webmaster Tools can be used to check for the above.

Anchor text diversity

This is the ratio of ‘non-money and brand name’ anchor text to that of ‘money’ keyword anchor name text links that directs to your domain. The keyword ‘money’ refer to key phrases which refers to the reason for your ranking as opposed to your brand name that is an anchor text which is a blend that is natural-looking.

Site wide link ratio

It is advisable to distinguish between domain links from total backlinks since it helps to further investigate anchor text ratios. The Google Master Tools is a very important tool as it can be used to give a quick check through the report tab ‘Link to Your Site’ that would perform the task and show the linking domains and the number of links from each of these domains. The backlink analysis tools e.g Ahrefs, Majestic SEO, Link Research Tools etc can be used to produce a more detailed report on the above.

Check domain authority and trust flow

The Moz Domain Authority and Majestic Trust Flow should also be analyzed.

Link health breakdown

For a deeper analysis of a backlink profile, use Link Detex to detect the risky backlinks.

How to identify unnatural links.

  • Download backlink report from various sources eg Majestic SEO
  • Scrutinize the backlinks from domains with low citation and trust flow.
  • List the links and domains and get their contact details.

Clean up your act

To regain ranking, dilute your anchor text ratio by building quality links.

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